Case Study - Tokenized Ad Spaces for the Web3 Economy
A decentralized ad placement protocol where ad slots are NFTs with time-based fractional ownership. Real-time revenue tracking and on-chain payment automation.
- Client
- AdFi Network
- Year
- Service
- Web3 / NFT Infrastructure
Overview
A decentralized ad placement protocol where ad slots are NFTs with time-based fractional ownership. Real-time revenue tracking and on-chain payment automation.
AdFi Network introduces a novel concept in the advertising space - turning digital ad slots into fractionalized NFTs. Each slot can be rented for specific time blocks, enabling fine-grained targeting and transparent billing in real time.
We designed a smart contract system that manages slot ownership, rental schedules, payments, and metadata linking. The entire ad flow - from booking to payout - is handled trustlessly on-chain.
Advertisers can browse and book available slots through a React-based dApp, while publishers maintain full control of their assets. Built-in revenue streaming ensures payments are distributed continuously as ads run.
We came with an idea, and they returned with a full-stack working product. Truly impressive blockchain engineering.
What we did
- Designed the NFT standard for ad slots with fractional leasing features
- Developed a time-locked smart contract for rental periods and payments
- Built the advertiser’s dashboard and file-upload gateway
- Integrated geolocation filters and scheduling rules into the metadata
- Ensured real-time payout flow to media owners minus platform fee
We came with an idea, and they returned with a full-stack working product. Truly impressive blockchain engineering.